5 edition of Competitive intelligence for the competitive edge found in the catalog.
Includes bibliographical references (p. 309-312) and index.
|LC Classifications||HD38.7 .D87 1999|
|The Physical Object|
|Pagination||xi, 320 p. :|
|Number of Pages||320|
|LC Control Number||98008554|
The Evolution of Competitive Intelligence DESIGNING A PROCESS FOR ACTION The purpose of a competitive intelligence (CI) program is to develop action-oriented implications for managers. This is an overview of the evolution of competitive intelligence and of the fundamental concepts of CI, including the intelligence production process. Competitive Intelligence by Larry Kahaner is the best-selling book of its kind and has been translated into six languages. It was a Book-of-the-Month Club selection, a Business Week Best-Seller, and is used as a textbook in many business courses.
The Complete Guide to Competitive Intelligence is an invaluable source for the CI professional. Far-ranging in scope, comprehensive in detail, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish/5(3). Competitive intelligence research provides you with a full and robust picture of your competitive landscape and the key players within in. It will help you benchmark your performance against that of your competitors, capitalize on opportunities in the market and defend against threats.
This book fills a void as a current, comprehensive competitive technical intelligence (CTI) resource. Competitive Technical Intelligence focuses on science and technology (S&T) and provides methods and tools to help companies, labs and governments maintain a technical competitive edge. Make competitive intelligence part of your business practice—and be on the cutting edge. Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization.
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The Complete Guide to Competitive Intelligence is an invaluable source for the CI professional. Far-ranging in scope, comprehensive in detail, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish.4/5(2).
Competitive Intelligence Rescue: Getting It Right - Kindle edition by Vella, Carolyn, McGonagle, John. Download it once and read it on your Kindle device, PC, phones or tablets.
Use features like bookmarks, note taking and highlighting while reading Competitive Intelligence Rescue: Getting It Right.5/5(3).
Get this from a library. Competitive intelligence for the competitive edge. [Alan F Dutka] -- "Competitive Intelligence for the Competitive Edge unlocks the secrets to competitive intelligence - the process of collecting, analyzing, and acting upon information about your competitors and the.
Competitive Intelligence for the Competitive Edge is a must-have for any business professional interested in launching a successful competitive intelligence program. About the Author Alan Dutka is President of National Survey Research Center, a marketing and opinion research company based in Cleveland, : Leveraging his many years of experience in the world of competitive intelligence, this book informs the reader on how to build and maintain a competitive edge.
Competitive Intelligence Books: Strategy, Marketing and Sales. From this list, you’ll learn that competitive intelligence books are. Competitive intelligence (CI) is the systematic collection and analysis of information from multiple sources, and a coordinated CI program.
It is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an organization.
An indispensable guide to the new competitive world, "Competitive intelligence" will help companies transform themselves from mere collectors of information to informed users of intelligence.
Innovative and practical, it will forever change the way companies make decisions about themselves and the /5. This book is more a traditional textbook than a quick read.
It has everything you need to know about business and competitive intelligence. The book goes through traditional CI methods, but also goes through popular forms of analysis, and emerging tactics for competitive intelligence success.
Find many great new & used options and get the best deals for Competitive Intelligence for the Competitive Edge by Alan Dutka (, Paperback) at the best online prices at. Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas.
Where to Put Your Competitive Intelligence Unit In many large companies the competitive intelligence unit is placed in the strategic planning office which reports directly to top management.
This makes the most sense if the competitive intelligence unit's main job to support strategic planning and in most companies this is the case. Blurred Lines between Competitive Intelligence and Corporate Espionage: /ch In today's globalized world, gathering Competitive Intelligence (CI) and using it strategically to gain a competitive edge has become a necessity.
IntegratingAuthor: Harish C. Chandan. Your competitive analysis guides you to select the one that gives you an edge on your competition. About the Book Author Erica Olsen is cofounder and COO of M3 Planning, Inc., a firm dedicated to developing and executing strategy.
A powerful "how-to-do-it-better" book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive intelligence processes. Provides readers with practical tools and strategies to Pages: Buy Using Artificial Intelligence in Marketing: How to Harness AI to Retain The Competitive Edge 1 by Katie King (ISBN: ) from Amazon's Book Store.
Everyday low prices and free delivery on eligible orders/5(12). And, how to approach the ethical aspects of competitive intelligence and remain protected against competitors' competitive intelligence activities.
By leveraging the latest research, practitioners' interviews, companies' best practices, along with practical tools and guidelines, this book help organizations achieve their market-orientation. Book Description.
Make competitive intelligence part of your business practice—and be on the cutting edge. Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization.
Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage.
In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage.
Troy Pfeffer was the Intelligence Director for a Fortune B2B Service Provider. As Intelligence Director, Troy was chosen to create and establish Competitive Intelligence at this company and was responsible for providing timely and actionable intelligence.
All the information you gather for competitive intelligence should be future focused; that is, it should help you predict the future and formulate strategies for gaining a competitive edge months or years down the road. Although you can use some old information and insights to predict the future (for example, a CEO’s past decisions may [ ].
Watch and discover why over two thirds of business executives are already using location intelligence to gain a competitive edge. Discover the value of location technology In our increasingly digital world, with billions of devices connected to the Internet of Things (IoT), executives have access to unprecedented amounts of business data.Competitive Intelligence for Dummies helps listeners gather valuable information on the competition, the operational environment, and the target customer.
It also explains how to carefully analyze and use this information in decision making processes to gain market share and stay on the cutting edge.
Competitive Technical Intelligence focuses on science and technology (S&T) and provides methods and tools to help companies, labs and governments maintain a technical competitive edge. CTI often provides the longest future look at your competition versus other forms of competitive intelligence such as sales, product and financial.
Order your copy of the recently released Competitive.